Jane Hirshfield recently became one of the first authors for Amazon to feature in their new series of original content, Singles. The series features works too long for short story and too short for novel length. She sent them a lecture on Basho, which they retitled as Heart of Haiku. Guess what ? It sold 7,000 copies in its first month... ( Jane has stated she has reason to believe much of the popularity is for haiku, rather than her own name ... ) ...
And for those who say haiku unfamiliar to the masses, now Target has dunked into the pond
http://blog.seattlepi.com/bookpatrol/2011/05/09/target-brings-haiku-to-the-masses/ ... I'm not saying they're 100% savvy ... just that you can't say the word haiku ain't Greek to them ...